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E384 - TT - Establishing A Real Estate Brand - Asym Capital

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E384 – TT – Establishing A Real Estate Brand

Are you a budding real estate entrepreneur who is struggling to frame up your personal brand? Or are you a passive real estate investor who is curious as to what to look for in a deal sponsor’s brand?

No matter what business you might be in, branding plays a crucial role in whether the business is a smashing success, or a massive failure.

That said, it’s critical for real estate entrepreneurs to understand the importance of establishing a powerful brand and likewise, passive investors should know what to look for in a deal sponsor’s brand.

Today we were joined by John Casmon of Casmon Capital Group. John is a real estate entrepreneur who has partnered with busy professionals to invest in over $100 million of apartments. He is the host of the Multifamily Insights podcast and is the co-creator of the Midwest Real Estate Networking Summit.

Follow along and listen to learn about…

  • How he went from zero dollars in acquisitions in 2020 to $20 million in acquisitions in 2021
  • How both real estate entrepreneurs and passive investors should think about building a personal brand
  • Positive and negative factors passive investors should consider when evaluating a deal sponsor’s brand, and whether to invest

Whether you’re a real estate entrepreneur seeking to grow your business, or a passive investor looking to learn how to vet deal sponsors, John really delivers in this episode with clear and actionable advice.

To Your Freedom,

Tyler Lyons

Resources mentioned in the podcast:

1. His Email

Put “Cash Flow Connections” in the subject line

2. Casmon Capital Group

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